Privacy Policy

S'More (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the S’More website and related services (“Platform”). By accessing or using our Platform, you consent to the practices described herein.

1. Scope of this Policy

This Privacy Policy applies to:

  • Visitors and registered users of the S’More Platform.
  • Campsite owners, event organizers, and advertisers using our services.
  • Individuals interacting with our Platform, including third-party service providers.

If you do not agree with the terms of this policy, please discontinue use of the Platform immediately.

2. Legal Compliance

Our data processing practices comply with the following legal frameworks:

  • Protection of Personal Information Act (POPIA): Governs data protection and privacy rights in South Africa.
  • Electronic Communications and Transactions Act (ECTA): Ensures the legal recognition of electronic transactions.
  • General Data Protection Regulation (GDPR) (where applicable for international users): Protects personal data and privacy.

3. Information We Collect

3.1 Personal Information Provided by You

  • Name, email address and contact information.
  • Payment details (processed securely through third-party providers).
  • Account login information, including passwords.
  • Uploaded photos, videos, reviews, comments and campsite gear and setup information.
  • Communications with campsite owners or advertisers.

3.2 Automatically Collected Information

  • Device information (IP address, browser type, operating system).
  • Location data, where enabled.
  • Usage patterns and website interactions via cookies and similar technologies.

3.3 Information from Third Parties

  • Data from campsite owners regarding your bookings or interactions.
  • Advertiser data relevant to your browsing preferences.

4. How We Use Your Information

We use your information for the following purposes:

  • To provide, maintain, and improve the Platform.
  • To facilitate user interactions with campsite listings, event postings and advertisements.
  • To process payments securely and manage subscriptions.
  • To send marketing communications (where consented to).
  • To enhance user experience through personalized recommendations.
  • To prevent fraudulent activities and ensure platform security.
  • To comply with legal obligations and enforce our Terms and Conditions.

5. Legal Bases for Processing (POPIA & GDPR Compliance)

We process personal information based on the following legal grounds:

  • Consent: Where users opt-in to marketing communications.
  • Contractual Necessity: To provide services requested by the user.
  • Legal Obligation: Compliance with applicable laws.
  • Legitimate Interests: Platform security, fraud prevention, and improving services.

6. Sharing of Information

We may share your personal information with:

  • Campsite Owners: To facilitate communication and services.
  • Advertising Partners: To provide relevant advertisements aligned with your interests.
  • Service Providers: Third-party vendors (e.g., payment processors, IT services) bound by confidentiality agreements.
  • Legal Authorities: When required by law or to protect our legal rights.

We do not sell or rent personal information to third parties.

7. International Data Transfers

Where personal data is transferred outside of South Africa, we ensure appropriate safeguards are in place, such as data processing agreements compliant with POPIA and GDPR.

8. Security of Personal Information

We implement robust security measures, including:

  • SSL encryption for secure data transmission.
  • Access control protocols to limit unauthorized access.
  • Routine security audits and vulnerability assessments.
  • Anonymization and pseudonymization of sensitive data where feasible.

However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Upon account termination, personal data is permanently deleted unless retention is required for legal compliance.

10. User Rights Under POPIA and GDPR

You have the right to:

  • Access: Request a copy of your personal data.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion: Request deletion of personal data, subject to legal exceptions.
  • Objection: Object to the processing of personal data for marketing purposes.
  • Data Portability: Receive a copy of your data in a machine-readable format.
  • Lodge Complaints: File a complaint with the Information Regulator of South Africa .

To exercise any of these rights, please contact us at [email protected].

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyze website traffic and user behavior.
  • Personalize user experience.

By continuing to use the Platform, you consent to the use of cookies. You can disable cookies through your browser settings.

12. Third-Party Services

Our Platform may integrate with third-party services and websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies.

13. Children’s Privacy

Our services are not intended for children under 18 without parental consent. We do not knowingly collect information from minors without such consent.

14. Data Breach Notification

In the event of a data breach, we will notify affected users and relevant authorities as required by POPIA and other applicable laws.

15. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be communicated through updates on this page. Continued use of the Platform after changes indicates acceptance of the updated policy.

16. Limitation of Liability

While we take all reasonable measures to protect your information, we are not liable for:

  • Unauthorized access resulting from user negligence (e.g., sharing passwords).
  • Data breaches caused by third-party service providers beyond our control.

17. Contact Information

If you have questions or concerns about this Privacy Policy, please contact us at: